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September 24, 2026
San Francisco, CA
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About
GMC 2026 is the defining event for generative media, bringing together the minds shaping the future of creativity, technology, and production, where frontier research meets real-world application at scale.
Following a landmark year headlined by Jeffrey Katzenberg, Founder of DreamWorks and Managing Partner at WndrCo, GMC has become the epicenter for the industry's most important conversations. Senior executives from Fortune 500 companies like Disney, Amazon, and Netflix, alongside founders and researchers from frontier labs including Google DeepMind, World Labs, and Black Forest Labs, are among the leaders defining the space who converge here.
This Year's Theme: The New Original
‍Every creative in the room has a project that lives in a drawer. Every innovator has a problem that was once too expensive, too niche, or too risky to touch. Generative media has opened new ways to create, and with them new questions about what counts as original and what it means to own an idea. GMC 2026 is a portrait of what gets made next now that vision and execution are finally converging.
2026 Speakers
Sean Bailey
Sean Bailey
Founder & CEO; Former EVP, Disney
B5 Studios
Albert Chang
Albert Chang
Head of AI Studios, MGM Studios
Amazon MGM Studios
Justin Johnson
Justin Johnson
Co-founder
World Labs
Steve Jang
Steve Jang
Managing Partner
Kindred
Stephen Bugaj
Stephen Bugaj
SVP, GenAI Content & Technology
JioStar
Justine Moore
Justine Moore
Investment Partner
a16z
Gorkem Yurtseven
Gorkem Yurtseven
Co-founder, CTO
fal
Jonathan Gur Zeev
Jonathan Gur Zeev
Director of Product; Former Founder of Weavy
Figma Weave
Jeffrey Kember
Jeffrey Kember
Creative Technologist
NVIDIA
Burkay Gur
Burkay Gur
Co-founder, CEO
fal
Glenn Solomon
Glenn Solomon
Managing Partner
Notable
Sabba Keynejad
Glenn Solomon
CEO & Co-Founder
Veed
Topics we will explore
Defining the New Original
How creative intent is understood and kept a part of the overall creation process when generative media is involved.
Reviewing Hollywood’s History
Previous tools that arrived in Hollywood across history and were initially seen as threads, that later became standard practice.
Inside Production Pipelines
Where generative media enters development, production, and post, and what it enables with changes in cost, speed, and quality.
What Constrains a Studio
The different pressures on established institutions and on new entrants.
Inference at Scale
What generative media asks of infrastructure, and how capacity shapes what gets made.
How We Define the Next Threshold
What there is left to build when generation capability is broadly available.
The Creation of New Roles
How roles and skills change in the age of Generative Media, and where lines are beginning to blur between technologist and creative.
How It Lands
The response from audiences and from practitioners, including explorations on why there is tension around use of AI in creative work.
Beyond the Borders
Generative media in retail, gaming, advertising, and brand production.
A Tangible Future is Here
A live showcase of some of the latest innovations from the generative media space as a tangible review of what has already arrived.
Previous Speakers
Jeffrey Katzenberg
DreamWorks & WndrCo
Ben Mildenhall
World Labs
Andreas Blattman
Black Forest Labs
Justine Moore
a16z
Burkay Gur
fal
Paige Bailey
Google Deepmind
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September 24, 2026
San Francisco, CA
Presented by fal